Nuro Digital Studio
- Web Design ,
- Branding
Client
Nuro Backpack Online
Store
date
June 14th, 2022
team
Aslam - Designer
Chris Ivan - Development
Elisa Jelly - Marketer
services
Website Design, Interface Design
UI/UX, Mobile Design
Nuro is a backpack online store based on
London, UK. One of our latest projects was to develop a new
responsive, multi-language website.
The Challenge
Bara nestled right into our wheelhouse. A dynamic co-working space attracting entrepreneurs, tinkerers, and creatives in the tech hub of Ann Arbor, Michigan, they wanted a lifestyle brand—a complete ecosystem of brand visuals and assets that could be worn, posted, shared, and nodded at by others in the know. The challenge was capturing their collaborative ethos by creating these individual touchpoints in a way that felt and behaved like a cohesive system. Part of that was designing and building a website to accommodate the virtual community, welcoming both new and established members with the same energy and agility as the physical spaces.
Color palette
- #FEFEFE
- #524633
- #D7D5D2
- #A36732
- #879F8A
- #ACB9C8
- #CC9C5C
- #E1C85A
typography
Playfair Display
PoppinLorem ipsum dolor sit amet, consectetur
adipiscing elit sed interdum tempus lorem nec tincidunt.
Nullam in sem pharetra
“The website and tools you’ve given
us are killing it in lead generation, and our
AdWords click-through and conversion
rates are going great!”
- Lucas Antony, CEO at Bara Co. -
Reception
After launch, brand interaction across all social channels increased. The brand went from having a few
hundreds of thousands of followers to over a million in just a few months.